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DRIVING AWARENESS
AND CONNECTIONS
TO MEMPHIS CHARITIES.

901 FUND IS LED BY TIGERS ON A MISSION TO DRIVE AWARENESS OF LOCAL CHARITIES AND BUSINESSES TO DEEPEN THE CONNECTION BETWEEN MEMPHIS AND THE STUDENT-ATHLETES WHO REPRESENT US.

the facts

Thanks to 901 Fund donors, we are able to continue our mission of supporting Tiger student-athletes through NIL activations.

NIL Deals Completed

2,900+

901 Fund seeks out local charities and businesses to partner with in creating NIL deals for our athletes.

STudent-Athletes EnGaged

300+

901 Fund has been able to support more than 300 athletes across 9 University of Memphis teams.

Appearance Hours

1,900+

Our athletes have been involved in the Memphis community through charity and business promotions.

Community impact

Supporting All tiger Teams

Our goal is to engage with all University of Memphis teams to support every eligible student-athlete possible through our partners. Through NIL activities like appearances, social media and more, our partners and athletes benefit from our activations.

Driving Awareness

and Connections

TO MEMPHIS CHarities

901 Fund is led by Tigers On A Mission to drive awareness of local charities and deepen the connection between Memphis and the student-athletes who represent us.

Partner with 901 fund

Become a partner Charity

1. Collaborate

Work with 901 Fund to establish campaigns and initiatives that align with the mission of your organization

2. Document

Execute an agreement documenting terms of the NIL deal and complete the proposed opportunity form

3. Promote

Further promotion of the student-athlete's involvement is up to the discretion of the charitable organization but must remain within the guidelines of the NIL deal agreement

1. Influencer Access

901 Fund will share the partner charity campaign initiative with our student-athletes and engage them to promote the charity cause

2. Campaign Planning

With the help of our partner organizations, 901 Fund will help establish a plan to support any campaign that is within the bounds of the NIL agreement

3. Deal Management

901 Fund will not only create and distribute NIL Deals but will also track completion and manage payment to the student-athletes via the Opendorse portal

The 901 PROCESS

HOW an NIL PARTNERSHIP WORKS

DONATE

Fans, alumni, and businesses make donations to the 901 Fund

NIL DEAL CREATED

901 Fund creates  initiative with Partner establishing an NIL Deal

POST TO OPENDORSE

901 Fund posts NIL Deal  for the benefit of Partner on Opendorse.com

ATHLETE OPTS IN

Student-athletes accept the terms and execute deal agreements

Complete Deal

Student-athlete completes obligations of deal and submits proof

FUND

Opendorse releases funds to the student-athlete and reports the transaction for compliance

FAQ

Frequently Asked
Questions

What is an NIL Activity?

NIL stands for “Name, Image, and Likeness.” An NIL activity involves the use of a student-athlete’s name, image, or likeness for promotional purposes by a third-party not associated with U of M.

  • Social media influencing and other promotions
  • Personal appearances at businesses, conferences, camps, parties
  • TV ads, radio ads, print ads
  • Endorsements of a third-party
  • Student-athlete-run camps and private lessons
  • Autographs
  • Sale of student-athlete owned apparel and personal items
  • Student-athlete run businesses
Who can partner with University of Memphis student-athletes on NIL?

Local and national companies, U of M donors, U of M alumni, and former student-athletes may compensate and partner with U of M student-athletes for NIL activities. U of M staff members may not compensate student-athletes for NIL activities.

What are the NCAA Rules regarding NIL?

Generally, all NIL activities are permitted, so long as they follow these 4 guidelines:

  • The NIL agreement is quid pro quo (e.g., compensation for work performed)
  • The NIL compensation is not contingent upon enrollment at a particular school
  • The compensation is not based on athletic participation or achievement
  • Institutions do not provide compensation in exchange for the use of a student-athlete’s NIL

NCAA rules also require student-athletes to follow their state law or institutional policy if there is no existing state law governing NIL activities.

Can a student-athlete participate in an NIL activity during a practice or competition?

Student-athletes may engage at NIL activities at any time except while participating in required team-related activities, ICA-related activities, and U of M functions.

How and through what entities will the payments be made to the players?

Opendorse is an online platform that will connect 901 Fund and student-athletes, provide compliance reporting to the U of M and NCAA, and forward funds to student-athletes after they have completed their NIL obligation.

How much of the money raised by 901 Fund will go to University of Memphis student-athletes?

It is intended that 90% of all collected funds would be paid out to student-athletes.  The remaining funds will be used to cover fundraising expenses, Opendorse platform fees, and various administrative expenses.  

Is 901 Fund affiliated with the University of Memphis or Memphis Athletics Fund?

No, 901 Fund is a stand-alone organization. It is independent of the University of Memphis and the Memphis Athletics Fund however, we are the official NIL collective and have a similar objective of serving University of Memphis student-athletes.

Are 901 Fund NIL agreements exclusive?

No, our agreements are intentionally non-exclusive to enable student-athletes to continue to build their brand with opportunities outside the 901 Fund.

How can University of Memphis supporters get involved with 901 Fund?

There are many ways to directly support Tiger student-athletes:

  • We offer a monthly subscription offering many incentives to our subscribers including player content and merchandise. Levels start at just $9.01/month. This is a great way to consistently support U of M student-athletes.
  • You can make sport-directed donations to directly support the members of the team you choose. 
  • There is a 901 Fund merchandise store where fans can represent Memphis or even their favorite players. Proceeds from general designs go into the NIL fund to support all athletes, a portion of proceeds from player specific apparel is given to the player where their NIL is used. Checkout our apparel or other fundraising partnerships on the "PRODUCTS" tab in the upper right hand corner.
  • If you would like your donation to be tax-deductible, please email us at
    info@901fund.org .
Are donations to 901 Fund tax deductible?

If you would like your donation to be tax-deductible, please email us at info@901fund.org .

What if I want to engage a University of Memphis student-athlete?

Please email us at info@901fund.org and we will get back to you shortly to discuss the NIL activation.

Stay connected with the 901 Fund Nil Newsletter

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