A group of Memphis supporters has banded together to form the 901 Fund, a charitable organization with the goal of deepening connections between Tigers student-athletes and charities around the Mid-South.
The fund will help Memphis athletes be compensated for their name, image and likeness (NIL) rights. They will be able to partner with local charities in NIL opportunities that will help promote awareness for worthy causes and noteworthy events.
“The University of Memphis probably has over 150,000 alumni in driving distance of the city. The university plays such a pivotal role, it’s a bedrock of the community,” 901 Fund board member Harold Byrd said. “The athletics are so important because of the emotion (it) brings.”
For an example of what a deal would look like: Once a player agrees to sell his or her nonexclusive rights to a charity, said charity could use the athlete’s likeness on a billboard.
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